Outline the additional elements of the services marketing mix using appropriate examples for each.

Grear Tyre Company has just developed a new steel-belted radial tyre that will be sold through a national chain of discount stores. Because the tyre is […]

The past records of Salama Industries indicate that about 4 out of 10 of the company’s orders are for export. Further, their records indicate that 48 […]

Explain the following terms: (a) Materiality; (4 marks) (b) The duty of confidentiality; (5 marks) (c) Professional indemnity insurance; (3 marks) (d) Peer review; (3 marks) […]

With reference to Income Tax, write short notes on the following: (a) Self assessment; ( 4 marks) (b) Notice of Objection; ( 4 marks) (c) NSSF; […]

Write short notes on Market Equilibrium. (6 marks) b) Using the following demand and supply functions of a commodity x, compute the equilibrium price and quantity. […]

Kenwide Enterprises Ltd. is a distributor of wines and spirits. The profit and loss account for the year ended 31 December 2005 is as follows: Sh. […]

State briefly whether the following pairs of events are independent, and why. (i) Being an accountant and having large feet. (2 marks) (ii) Earning a large […]

i) Why should the auditor be unwilling to take full responsibility for the detection of fraud during the annual audit? Explain. (5 marks) ii) Discuss the […]