ANALYSIS OF AN INTERNATIONAL BUSINESS SITUATION
From the first two seminars on Dyson and Volkswagen, it is clear that the ‘globalization of supply chains:-
– Could usefully complement the other examples of globalization – of production, of markets, of culture, of labor, of technology, of environment, of regulation.
– impacts all of the stakeholders in the international business environment – customers, employees, managers, suppliers, competitors, governments in both ‘home’ and ‘host’ countries.
In the last two years, a particular challenge in international business has been the problems arising within the supply chains around the world of physical goods.
You will be allocated one of the following industry situations which you must use for this assignment:-
This assignment requires you to consider supply chains in the industry allocated to you and for a company that you choose within that industry.
What have been the changes in the supply chain situation in the last 5 years for the industry allocated to you – this information will largely be found in news media. For a company that you choose in that industry depict the global value chain diagrammatically with brief accompanying commentary. In which geography are inputs obtained?, where are customers based geographically?, what intermediate geographies are involved between source and customer?, and what forms of infrastructure (transportation/logistics, technology, etc) are used? (400 words at least)
Throughout you should relate your discussion to concepts introduced in the Module.
The report should have FOUR sections each of roughly equal word count.
Make sure the work you submit is your own effort and make appropriate acknowledgment of sources you have used based on the Harvard referencing system.
Make effective use of Appendices for data about industries, and companies.
Bibliography of references and Appendices are excluded from this count
As a minimum, include 10 sources (academic journals, and reputable news/trade publications).
This assignment constitutes 50% of the module mark.
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