Alex’s lemonade stand foundation (ALSF) Eradicating cancer, one cup
at a time. Along with the case outline, YOU MUST access: www.alexslemonade.org
Questions: You must answer all questions. A maximum of 10 marks is allocated for
the logical structure, style, and creativity of your report. 1000 words at least
Focusing on social media:
1. Document the e-marketing tools that ALSF used to engage the public – 10
2. What challenges and opportunities relating to the use of social media does ALSF
face in engaging with the public? – 20 marks. ( need sub-headings)
3. Critically evaluate the strengths and weaknesses of using the company website
vs social media for engaging the public – 40 marks. (450 words, need sub-
4. What do you consider to be the most important lessons on the use of social
media from this case? – 20 marks. (need sub-headings)
Each section Needs figures as evidence.
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