In this assignment, using the provided template, you will revisit and revise the final projects from your previous courses that pertain to the aspects of your marketing plan. Before proceeding, understand that while you may have completed some of these concepts in other classes, you will need to fulfil the requirements of the grading criteria for this class – so check that before you submit your assignment. Compile these documents into one comprehensive marketing plan that illustrates your understanding of the subjects covered this week. Your marketing plan should include: A market analysis that includes: An industry description and outlook Target market information (demographics, psychographics, and statistical research analysis) An evaluation of your competition A PEST analysis of the Political, Economic, Social, and Technological aspects of your business, and A SWOT analysis of the Strengths, Weakness, Opportunities, Threats that your business would face. A marketing and advertising strategy that includes cultural influences on the marketing plan. This strategy must be detailed an include the goal, the medium used, and the specific tactics. An overview of the Internet Advertising strategy for this establishment Competitive Analysis that includes: A list of 5-8 competitors including their name, distance from the concept restaurant, a summary of their menu, concept offering, and target market. Comparison of the competitor to the concept establishment. On completion of the document, include a table of contents (TOC) and a Works Cited page to complete the document. All the Works Cited pages and TOCs will be compiled to create a final Works Cited page and TOC that will be used in the finished portfolio. Make sure your document is professional. Your marketing plan should be a five to eight-page (not including TOC or Works Cited page), well-structured Microsoft Word document. Name and save your marketing plan following this sample naming convention: W3_A1_lastname_firstinitial.doc. Submit it to the Discussion Area on the next page by the due date. This document will form a part of the final portfolio.