Questions case study 1. Domino’s is repositioning its brand with new recipes and extensive advertising and promotional campaigns. a) Why can repositioning the brand be very difficult? b) What characteristics of Domino’s rebranding the effort may help it ultimately succeed in the long term? 4. using the demographic information given in table A and your own experience and knowledge, characterize the segment of high frequency” user that domino would want to target 6. Is domino’s new pizza recipe an innovation? If so what type of innovation is it? Explain your answer.